Environmental Technology, Pushing the Boundaries of the ‘Emotion of Motion’
As long as there are people who love to drive, Mazda will continue to evolve the ‘emotion of motion’ in harmony with environmental and safety performance.Thank you for visiting Mazda at the 42nd Tokyo Motor Show. Our theme this year is ‘Environmental Technology, Pushing the Boundaries of the Emotion of Motion.’
The Tokyo Motor Show is the stage from which we are announcing Mazda’s new beginnings to Japan and the world. We’ll be showcasing a concept car and an all-new model that are full-scale implementations of SKYACTIV Technology and the new design theme ‘KODO — Soul of Motion’. These are the two keys that unlock the door to Mazda’s new beginnings.
In March 2007 Mazda began working under its long-term technology development vision ‘Sustainable Zoom-Zoom.’ This was aimed at providing all our customers with automobiles that harmonise driving pleasure with superior environmental and safety performance at an affordable price. Achieving this goal required engineering creativity that went far beyond the conventional in pursuit of the ultimate in efficiency. The result was a series of technological breakthroughs, now gathered together under the banner of SKYACTIV Technology. These innovations in new-generation technology bring driving pleasure and environmental and safety performance closer together than ever before.
SKYACTIV Technology will make it possible for us to reach our goal of a 30 percent improvement in the global average fuel economy of our vehicles by 2015. In accordance with our Building Block Strategy, June 2011 saw the Japanese launch of the upgraded Mazda2 (Mazda Demio in Japan), followed by the global introduction of the Mazda3 (Mazda Axela in Japan) in October 2011. By 2015, about 80 percent of Mazda passenger vehicles will employ SKYACTIV Technology.
Our new ‘KODO — Soul of Motion’ design theme is a further innovation on the physical expression of motion that we constantly pursue. Thanks to this concept, future generations of Mazda cars will have a unique visual impact that moves the soul.
SKYACTIV Technology and KODO design are fully integrated into the Mazda TAKERI, a new-generation mid-sized saloon concept shown for the first time at this year’s Tokyo Motor Show. The highlights include styling that inherits the vision of the Mazda SHINARI, the embodiment of the essence of KODO design; the new-generation SKYACTIV-D, clean diesel engine which completely overturns conventions with its driving pleasure and environmental performance; and Mazda’s new proprietary regenerative braking system, 'i-ELOOP', designed to maximise energy efficiency. Mazda TAKERI sits at the heart of Mazda’s new beginnings, pointing the way for a new-generation mid-sized saloon which embraces strong design, driving pleasure and impressive environmental performance.
The new-generation Mazda CX-5 compact SUV will also be making its Japanese debut. This is the first commercially available model to employ SKYACTIV Technology throughout — from the powertrain to the bodyshell — while also fully embracing KODO design. The CX-5 is due to be introduced in Spring 2012 as a new model in the Mazda model line-up.
By creating an ongoing series of fresh and innovative products, we have taken our first steps as the new Mazda. We invite you to look to us with high expectations as we take a fresh approach to all aspects of car-building, bringing about new levels of driving pleasure and environmental and safety performance for all our customers.
Takashi Yamanouchi
Representative Director, Chairman of the Board, President and CEO
